Building a blog readership takes time revisited; and seven good reasons for academic blogging

Almost 12 months ago I wrote a post entitled “Building a blog readership takes time” and summarised how the audience for my own blog had increased slowly at first and then seemed to rapidly take off after about 18 months.  The post received a lot of interest and more comments/pingbacks than usual, including a comparison with the first year of posting by the Ülo Niinemets’ Lab blog.  So I thought I’d update the figure to look at what has happened in the intervening 11 months; here it is:

Blog stats - January 2016

As you can see the upward course of monthly views has continued, increasing from 1000-2000 on average in autumn/winter 2014 to 3000-4000 on average at the moment.  However the variance has also increased and over this time scale has become less predictable; for example, views for December 2015 were actually lower than for the same month in the previous year.  The >7000 views for August 2015 is clearly an outlier, an anomaly caused by a deliberately provocative post entitled “Who is feeding the honey bee bullshit machine?”  It will be interesting to see if this variability continues and I’ll report back in another year (!)

Meanwhile over at the Times Higher Prof. Pat Thomson from the School of Education at the University of Nottingham, has written a piece on “Seven reasons why blogging can make you a better academic writer“.  The seven reasons are:

Blogging can help you to establish writing as a routine*

Blogging allows you to experiment with your writing “voice”

Blogging helps you to get to the point

Blogging points you to your reader*

Blogging requires you to be concise*

Blogging allows you to experiment with forms of writing

Blogging helps you to become a more confident writer

Those I’ve marked with an asterisk* are the ones that chime most with my experience, but this is clearly very personal and it’s worth reading the whole piece for yourself.  Happy Blogging in 2016!

 

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  1. Pingback: #SciComm resource round-up | Beyond the Written Word:

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